Here at ELM Creative, we’ve made it our mission to help our clients to not only survive through the pandemic, but to thrive despite it. It hasn’t been easy, but we have thoroughly succeeded at this.
Here are our three marketing musts for starting up or growing your business during the pandemic:
1. Don’t Be Afraid To Adapt: All of our clients were very worried about how the pandemic was going to affect their businesses. Many of them were quite surprised with how well we were able to help them adapt from their standard operations. We turned in-person consultations into FaceTime or Zoom calls, we turned services into online courses and eBooks, we sent out hundreds of Email marketing campaigns, and we built multiple online shops for brick & mortar clients.
2. Get Digital: Social media marketing is more important now than it’s ever been. Whether you’re a consumer goods brand or a service-based company, digital marketing is key. It shouldn’t be some afterthought or something you’ll "budget for in the future.” People use social media to discover new brands and products, validate the legitimacy of businesses, and they use it for customer relations; all of which are vital to the success of a business and why you need digital marketing right now if you don’t have it. Also, consider the amount of reach one gains by doing online advertising.
3. Focus On Branding: Build a cohesive look and voice for your brand. Don’t forget to ensure that both of these appeal to your ideal audience. All of your digital marketing campaigns, including your website, social media, Email marketing campaigns, etc., should represent the aesthetic, the quality, and the message of your company. This will greatly increase brand recognition and loyalty from your clients.
Let us know if these digital marketing tips were helpful!